The preface of this book starts with the author describing the desing process and comparing it to 20 years ago. He explains how desingers in todays world have much more effective tools such as computers and more freedom to explore design. He also talks about his experiences with teaching design and his inspiration. The book is divided into the introductory chapter and seven aditional chapters. The seven stages of design are:
1. Inspiraton
2. Identificaton
3. Conceptualization
4. Exploration/ Refinement
5. Definition/Modeling
6. Communication
7. Production
This book is intended for design students that are working on their own projects.
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