Todays classroom exercises were hands-on and exciting. I'm really enjoying this class because of the fact that we are learning by doing as apposed to by being lectured. I find that most of the time I don't have to take notes for this exact reason. Everything that we are learning is actually being applied to my daily life and sticking in my mind.
Today Jimmy presented our story boards that we did for homework. Our task was to pick an image and use 10 different phrases or words to change the image. It sounded a lot easier then it actually was and as we stood and looked and everyones work that proved to be true. Many people had catchy phrases, others had descriptions using one word (like me) , some peoples were more effective then others and some were not so great. After looking at a lot of peoples work it was apparent that mine was not developed as well as I would have liked it to have been. I liked the image that I chose but I think I could have chosen better phrases to describe and change it.
After looking at different examples Jimmy laid out multiple ads and we got a chance to discuss what was effective and different about each one. The ones that were the most effective were the ones that appealed to emotion, related to real life experiences and represented things we were familiar with.
The exercises we did in class were very useful because as designers we need to always be aware of how things are being presented, how to relay a strong message and how to come up with ideas. Our homework for Monday is to do the opposite of what we did today, this time we need 1 phrase and 10 images. I'm excited to see how my next storyboard will turn out.
-G
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